Now let’s compare that scenario to your website. Of course looks matter – but words are what will get your site discovered by Google and words are what will convert your visitors into buyers. Looking at an attractive site will only hold the potential client’s interest for the first few minutes, but if s/he starts reading and finds nothing of value, and is not persuaded by the words to make the call or click on the ‘contact us’ or ‘buy’ button, your time and money spent on paying the best website designer is flushed away.
Worse still, without those vital key words and phrases incorporated into the content your site will never be found by Google and the other search engines, and will end up being a beauty queen locked in a tower away from the world.
Now if you work with a web designer and an SEO (search engine optimization) expert who are battling to convince you that their skill is the more important of the two for making your online company a success, you might feel caught in the middle and be unsure of where to spend your money.
Web design focuses on aesthetics while SEO focuses on the quality and quantity of the text. Some web designers find text creates a clutter and prefer a clean look with minimal text with eye-catching images. Conversely, SEO agencies may find images a waste of space that could be better used for optimisation strategies.
Brains and beauty are both required here. As in the beauty competition scenario, one without the other won’t cut it in the highly competitive online arena.
What to do? It makes sense to work with one company that has both web design expertise as well as SEO know-how, so that you can be sure of an holistic approach to your online marketing needs.
Be sure to choose a company that has a proven track record showing their ability to design to W3C standards, and who demonstrate a clear understanding of the current online trends and environment.
Employ both brains and beauty and your website will start giving an excellent return on investment in good time.
SEO Tips for a New Website
By: Ashish
If you’re planning to build a brand new web site for your business, SEO should not be an afterthought; you need to think about it right from the beginning, along with your site’s content. The first and the most important part of an SEO campaign is keyword research. You need to research for keywords which your target audience might use to search for your products or services.
Once you are done with your keyword research, you now need to build your website’s content around it. Keywords really need to be in the body of your content in order to be noticed by the search engines. There are various techniques we need to follow in terms of keyword placement.
The biggest mistake people generally make is putting up "under construction" pages onto the live site. You would never want search engines to index a blank page. Always take your site live when you have real and original content on all the pages.
The next thing is getting a search engine friendly URL structure. Always try to keep the URL structure simple and always try to keep all your website pages closer to the root directory. Search engines like clean and simple static URLs. Try to name your pages according to the keywords targeted on those pages. Search engines really like keywords in URLs.
All websites should have a well defined site navigation that makes it easier for both a visitor and a search engine spider. Try to link your pages from other pages on the website. Ideally you should provide as many ways as possible to search engine robots to spider your website. A textual sitemap containing links to all the pages (or to the important pages) is one thing that every website must have.
In addition to a textual sitemap one other technique that you can use to make sure all your pages are indexed in the search engines is a search engine sitemap (or an XML sitemap). It lists all the pages of your website in XML format. Earlier search engines required you to manually submit these sitemaps but recent changes by the search engines allow you to just mention the location of the XML sitemap in the robots.txt file and then search engines can automatically pick the sitemap from there.
These all are some basic tips but if you really are serious about making it big on the web you will need to consult a good internet marketing company who can provide you all kinds of services which can improve your overall presence on the web.
Olive Global is a website promotion company and search engine optimisation company offering cutting edge web promotion services that offer higher return on investments.